ChatGPT Blog Writing: How to Use ChatGPT for Blogging

ChatGPT Blog Writing featured image

Creating SEO content that ranks higher in search engines can be a time-consuming and challenging task. Traditional methods require extensive research, careful planning, and hours of writing.

In this post, we’ll explore a new process for creating your SEO-optimized content: using ChatGPT blog writing to streamline the content creation process. This will be your step-by-step guide to harness the power of ChatGPT, making SEO content writing faster and easier.

Let’s dive in and transform the way you create long-form, written content!

Finding a Topic and Keyword Research

The Importance of Choosing a Good Topic and Doing Keyword Research

Why Choosing the Right Topic Matters
Choosing the right topic is crucial if you want your website to show up higher in the Google search rankings. It aligns your content with your audience’s interests and sets the stage for effective keyword targeting. A well-chosen topic ensures that your content is relevant and actually provides value to your audience.

The Role of Keyword Research
Keyword research helps you identify the specific terms and phrases your audience is searching for. This means, you can get a pretty good idea about what your target audience is actually typing into Google when they’re looking for answers.

Step 1: Analyzing Existing Content and Spotting Content Gaps Using Google

One of the smartest and easiest things to do for finding content topics, is to go straight to the source. Billions of people use Google every day, so why not try to understand what they’re finding about your topic on a daily basis?

Search for Your Main Topic in Google

Start by searching for your main topic in Google to analyze existing content. Look at the top-ranking pages to understand what’s already been covered.

Search main topic in Google

And if you’re not sure what your main topic should even be yet, you can use ChatGPT to help get the wheels turning a bit.

“I want to write a blog post about [insert broad topic or industry]. Help me come up with 10 interesting blog post topics that people might be searching for in Google.”

Identify Content Gaps

When looking at the different articles that are showing up at the top of the search results, you’ll likely notice some similarities. Additionally, you’ll probably notice some differences between the posts as well.

Make note of the biggest similarities in all these posts. As an example, when I search for “How to Write Podcast Show Notes,” more than half of the top 10 results include “Templates” or “Examples” of show notes in their articles.

Similarities in titles

This is a very good indicator that I need to include some kind of templates or examples in my own post, if I want to show up among the top posts here.

Lastly, identify areas that haven’t been thoroughly covered by existing content. These gaps provide opportunities for you to create unique and valuable content that stands out, and can put your content as the go-to source for this information.

Think about it this way, would you rather jump between 5 different websites to get all your questions answered? Or would you rather get all the information you need from one place?

Google recognizes this too.

Step 2: Using SEMrush (or SEO Other Tools) to Find Low Competition Keywords to Target

I personally use SEMRush for all my keyword and competitor analysis. It’s a bit pricey, but the kinds of information you can get from this tool is invaluable. SEMRush does offer several different SEO tools with a free account, or you can try the full suite of tools with a free 7-day trial.

There are also some keyword research tools out there that are completely free. Google Keyword Planner is a popular tool that you can use without paying a dime. The data isn’t nearly as extensive as something like SEMRush, but it’s definitely a good place to start.

Performing Keyword Research on Your Topic

Log in to SEMrush or another keyword research tool and enter your main topic. Explore the suggested keywords to find those with lower competition.

SEMRush Keyword overview to help with ChatGPT Blog Writing ideas

Note: A keyword with a high monthly search volume, doesn’t always make it the best keyword to go after. You need to take into consideration the competition that exists (or how difficult it is to rank), in addition to the searchers intended purpose for searching that keyword.

An easier step to this process would be to see what keywords other articles are ranking for around this topic.

So, if we take one of the top articles we found in the previous step, we can enter that URL into SEMRush and get some useful information from it.

Insert URL to SEMRush

Scroll down to the keywords sections and select View Details.

View Details shown to display more keywords in SEMRush

Now, you have a list of all the keywords this particular article ranks for, along with their search volume and keyword difficulty.

Choose Target Keywords

Choose the main keyword you’d like to target from the list. This will be the focus of your article, and what you’ll aim to optimize for in this article.

Looking at a list of keywords in SEMRush for ChatGPT Blog writing

Take note of additional keywords that might be relevant in your blog post as well. By incorporating some of these keywords into the article, you’re showing Google (and other search engines for that matter), that you are covering several different areas that people may be searching for.

How to Use ChatGPT for Blogging

Understanding the Difference Between Free and Paid Versions of ChatGPT

With ChatGPT, there are two different versions available:

  1. Free Version (GPT-3.5)
  2. ChatGPT Plus (GPT-4)
ChatGPT (free) Overview

The free version of ChatGPT offers access to basic features, allowing you to experiment with generating text. It’s a great starting point for those new to the tool.

ChatGPT Plus Overview

The paid version, ChatGPT Plus unlocks advanced features and customization options, providing more control over the content generation process. ChatGPT Plugins bring new functionality into ChatGPT, and ChatGPT’s Code Interpreter is absolutely incredible for summarizing YouTube transcripts or podcast episodes.

Additionally, ChatGPT’s new Custom Instructions feature brings a whole new level to the power and control of ChatGPT and the kinds of responses you can achieve with this AI tool.

It’ll set you back $20/month, but if you’re planning to churn out content on a regular basis, the monthly fee is well worth it.

That said, these next steps that involve ChatGPT will be using the free version of ChatGPT.

ChatGPT Blog Writing Step 1: Generating Titles and Outlines with ChatGPT

Before we dive into writing the blog post content with ChatGPT, it’s important to note: ChatGPT is great at generating content based on a specific and targeted goal or task. On the other hand, giving the AI free reign over an entire 1,000+ word blog post will yield mediocre results at best.

We don’t want mediocre for our content, especially if we’re trying to rank our content in search engines. To mitigate the mediocracy, we’re going to build out our blog post piece-by-piece, as opposed to all in one shot.

Generate Potential Titles for Your Blog Post

The first thing we’ll do is work on the title for our blog post.

In this prompt, I gave ChatGPT a few of the titles that are already showing up high in Google to give the AI a better idea of what I’m looking for:

“Act as an expert blogger and SEO specialist. I want to write a blog post about [insert keyword].
Here are 5 titles related to this topic. Help me write 5 different, but similar titles targeting this keyword:
[insert blog title examples from Google]”

Now, you can either choose a title that ChatGPT gave you, or use these as inspiration for your own blog post title.

Be sure to include your main keyword in your title. If ChatGPT didn’t include your keyword, you may need to re-prompt ChatGPT or fix the title yourself to include this.

Generate an Outline for Your Blog Post

Next, we’ll start building out an outline for the ChatGPT blog writing that we’ll be doing.

In this prompt, I included a few sub-heading suggestions that I felt needed to be included in this blog post:

“We are going to use the title [insert title].
Help me write an outline for a blog post on this topic. Here are some potential sub-headings to include:
[insert sub-headings]”

These additional headings that I included came from the research we did in the earlier steps. By recognizing some consistencies among the top ranking posts, you can also find some “suggested” sub-heading to incorporate into your own prompt.

With our outline generated, we can either tell ChatGPT to make changes to what it gave us, or we can start writing our blog post.

ChatGPT Blog Writing Step 2: Generating Content Section-by-Section

Now, we can simply tell ChatGPT to start writing our blog post, starting with the introduction only. But again, we want our article to be the best, so rather than just telling ChatGPT to get started, we can include additional points or details that we might find important for each one of these sections.

Create Your ChatGPT Blog Writing in Sections

Start with your introduction:

“Write a blog post based on this outline. I want to write this section by section, starting with the introduction. Keep the introduction brief, mention the main problem the reader has, and how this article will solve their problem. Be sure to include [insert keyword] in this introduction.”

This prompt is based on my own personal preference, so feel free to include your own specific instructions to ChatGPT for this part.

Continue this same process until each of the outline sub-headings have been generated.

Adjusting Your Prompts to ChatGPT

If you notice that ChatGPT is not giving you exactly what you’re looking for… STOP!

Don’t continue the conversation with ChatGPT until it is on the path that you’re looking for. Rather than continuing the conversation, we can modify previous prompts to get ChatGPT back on track:

Click the edit button.

Editing ChatGPT Prompt when writing a blog post

Adjust your prompt. Include additional details that will keep ChatGPT in check.

Editing the ChatGPT Prompt to produce a new answer

Click Save and Submit.

Save and submit new prompt in ChatGPT

Hopefully now ChatGPT will generate a better response that is more in-line with that you’re looking for.

And remember, this article is only going to serve as our first draft. If ChatGPT is relatively on point with the message, you can continue the conversation until the blog post is completely written.

Editing and Optimizing the ChatGPT Blog Writing

The Importance of Editing ChatGPT Output to Make It Unique

After you’ve generated the entire blog post content with ChatGPT, copy all this information over into your word processor or editor of choice. I personally choose to copy all this over into WordPress and begin making my edits right then and there, but feel free to use Google Docs, Microsoft Word, or any other text editor that you’re most comfortable with.

  • Why Editing Your Blog Post Is Essential

    (Editing screenshot can be inserted here)
    Even though ChatGPT generates human-like text, editing the content is vital to infusing your unique voice and ensuring that the content aligns with your brand and audience.

DON’T SKIP THIS STEP!

  • Tips for Making Content Unique

    Although ChatGPT can come up with some pretty impressive content on it’s own, it’s not you. Don’t be afraid to completely remove sections, add sections, adjust the wording of the content (this is actually highly-encouraged!)

You want your content to sound like YOU, in YOUR OWN VOICE, because it’s for YOUR AUDIENCE.

Optimizing Content for SEO by Using Target Keywords

Remember when we took note of some additional keywords we might want to include in our article?

This is where that comes in handy.

  • Identify Target Keywords in the Content
    This should ideally already be done, but if you skipped that step, head back over to your SEO tool of choice and do some additional keyword research. Sprinkle in some of these additional keywords throughout you article if it makes sense to do so.
  • Use Keywords in Alt Text
    Finally, be sure to include your keywords in your image Alt Text. This will just further increase your chances of ranking your article in Google.

Creating an SEO Meta Descriptions with ChatGPT

The final piece to ChatGPT blog writing is to generate your SEO Meta Description.

Craft a Meta Description Prompt

Head back over to ChatGPT and tell it to write your meta description. You can make your prompt as specific as you’d like, but be sure to include these two items in your prompt:

  1. Include your keyword
  2. Keep the meta description under 155 characters

Here’s an example prompt for you to use:

“Help me write an SEO meta description for this article using the keyword [insert keyword]. Be sure to keep this description under 155 characters.”

Like everything else we generate in ChatGPT, be sure to make any edits to the description you need.

Lastly, copy your new SEO meta description into your blog post, and you’re ready to hit publish!

Final Notes

We’ve walked you through the entire process of how to use ChatGPT for blogging, from finding a topic and conducting keyword research to generating and optimizing content. For a little peace of mind, I also like to utilize Yoast SEO or RankMath when I’m getting ready to hit publish. Both of these are WordPress plugins that will analyze your content and give suggestions for your content, based on the article you’ve written. It doesn’t guarantee that you’ll rank higher in Google, but it definitely helps get you closer.

If you found this article helpful and you’re interested in learning more ways to use AI for your content creation, consider joining the NextGen Podcaster community. We offer training, resources, and support to help you stay ahead of the curve and elevate your content creation game. Join NextGen Podcaster today and unlock the future of content creation!

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